"Nu" Findings?
The name Nu Findings comes from the idea of discovery. Nu or “My" in Nahuatl, the native language of El Salvador, honors the hands of producers who nurture the land and honor their craft.
My Findings represents personal moment of connection with something worth sharing. When we explore new places, meet new producers, and uncover goods made with care and character, we don’t just keep it to ourselves. Every product holds a story, every flavor a journey, and we bring those discoveries to you. Because we believe that if we love it, chances are, you will too. That spirit of curiosity and sharing is at the heart of everything we do.
What we look for in our partners...
Traceable Origins
Goods that build real relationships with producers, support fair practices, and ensure that what you’re enjoying was grown with care, not compromise. For you, it means better quality and deeper connection. For them, it means recognition, respect, and a more stable future.
Quality Products
Commitment to quality is an intention. You feel the difference from producers who are in their fields, create from scratch, and refuse to cut corners because it was made with purpose. In specialty products, from food to craft, the care shows up in every touch and spoonful.
Sustainable Practices
Showcasing considerations for the people, the land, and the future. When you choose sustainably sourced products, you're supporting a system that values balance over shortcuts. You're investing into communities and long-term impact over quick wins.
What we hope to promote...
Community
Whether you're supporting a small farm or learning about a new craft, your interest and support help strengthen the connection across borders. Our supporters are people who believe in venturing out into the world and asking questions. People who enjoy quality and craft.
Exploration
Exploration means interest not just for what we source, but for what surrounds you. Explore what’s meaningful in your own community and travel to experience what others are proud to create elsewhere. Exploration reminds us that value exists everywhere when we’re open to seeing it.
Curiosity
By sharing the stories, people, and processes behind each product, we hope to encourage a deeper connection to the things we use every day. That kind of curiosity leads to more thoughtful choices and a greater appreciation for the work behind the product.
Where we started...
It all started with coffee and my grandfather...
His love for the land and the community shaped everything. Toward the end of his life, our family coffee farm embraced four guiding values:
Quality, Diversity, Sustainability, and Community.
These weren’t just aspirations; they became the foundation of how we chose to grow, trade, and connect. We worked to remove unnecessary middlemen, to own the value of what we created, and to partner with others who shared the same respect for the land and the people behind the work.
Nu Findings was born from this vision. We aren't unique in our guiding principles, so we want to build a wider network of relationships with producing communities across the world.
- Craig DeHanis Cruz
This Is Your Open Invitation...
We also believe that transparency should extend beyond words. That’s why we open our doors, both literally and figuratively. Whether it's our farm or a partner’s workshop, we encourage you to not just take our word for it and welcome you to visit, ask questions, and see the process for yourself. Get to know where your coffee was grown or who carved the piece you now hold in your hands. Walk the fields, meet the people, and learn firsthand what it takes to create something with integrity and intention. We hope Nu Findings inspires not just better products, but an active global community.
